Each corporate client, whether a national company such as American Airlines, or a small start-up, has a sense of the corporate self. The corporate culture and the context in which the project is set are strong determinants for me toward informing the design direction for their particular project.
My approach to design for corporate clients is to immerse myself in each company´s individual culture prior to initiating design concepts, and then to work in a wholly collaborative manner with them to achieve the goals set at the start.